Science Journal of Business Management
March 2012, Volume 2012, ISSN:2276-6316
© Author(s) 2012. This work is distributed under the Creative Commons Attribution 3.0 License.
Research Article
Competitive Intelligence: concept, context and a case of its application
Tsokanas Nikolaos (researcher) ,Fragouli Evangelia (Visiting Lecturer, Hellenic Open University)
doi: 10.7237/sjbm/261
Accepted 15 February 2012; Available Online March, 2012
Abstract:
This paper focuses on the concept and context of Competitive Intelligence (CI) as well as its application in the Pharmaceutical Industry. Extensive literature is referenced for the appropriate and most accurate definition of CI and a thorough overview of the Pharmaceutical Industry is performed, concentrating on its financial aspects. Finally, the paper analyzes the uniqueness of the Pharmaceutical Industry as opposed to other industries and reviews the presence of CI in this industry.
Keyword: Competitive, Intelligence, Pharmaceutical, Industry,financial.