Science Journal of Business Management

Volume 2012, October 2012, ISSN:2276-6316

Author(s) 2012. This work is distributed under the Creative Commons Attribution 3.0 License.

Research Article


Effectiveness of e-recruiting: empirical evidence from the Rosebank business cluster in Auckland, New Zealand

Dr. A J du Plessis1, Prof. Howard Frederick2

1Department of Management Unitec, New Zealand Private Bag 92025 Auckland, New Zealand

2Professor of Entrepreneurship, Education Deakin University, Australia

Accepted 27 August, 2012; Available Online 25 October,2012

doi: 10.7237/sjbm/126


This article focuses on the background of the 'conventional' or 'old' way of recruiting, it reviews different 'new' ways; e-recruiting and its effectiveness; advantages such as accessibility and disadvantages such as transgression of some legislation in e-recruiting and the impact it has on management. Face-to-face interviews were conducted with 102 companies within that population. A 36- question questionnaire was used and we employed random stratified cluster sampling. Research done in Auckland's Rosebank Business Precinct (New Zealand) revealed that for certain job categories e-recruitment is effective. E-recruitment is revolutionising the way employers hire employees. Some implications for managers are pointed out such as the need to be trained for these changes; it can save a lot of money on advertisements; the savings could be used to develop careers or training for employees. The recommendations suggest that the HR objectives have to align with the organisational objectives to ensure that they recruit, select and employ the right candidate for the right job. A flow diagram for e-recruiting was developed by the authors for use by employers.

Keyword: Traditional recruiting, e-recruiting, human resources, effectiveness, implications